8 Best CPQ Tools for 2025: How to Choose the Right One

Sales have reached an inflection point. What worked yesterday—manual pricing strategies, static product catalogs, and approval-heavy quote generation—is now a liability. Today, the rules have changed, and the reality is that speed wins deals, precision secures margins, and automation drives scale. Yet too many businesses still rely on outdated tools that introduce friction instead of removing it.

This is where Configure, Price, Quote (CPQ) software comes in—not as a convenience, but as a strategic necessity.

In this article, we’ll explore the best CPQ tools shaping the new era of sales, how to choose the right one for your business, and answer the question: What is CPQ, what a CPQ tool is used for, and why have they become a game-changer?

What is a CPQ Tool? 

CPQ stands for Configure, Price, Quote—a software solution that helps businesses streamline and automate the selling process for complex products and services. It ensures that your sales teams can quickly configure customized offerings, apply the right pricing based on business rules, and generate accurate, professional quotes in seconds.

At its core, CPQ tools eliminate the inefficiencies of manual pricing, product selection errors, and slow sales cycles, replacing them with a structured, intelligent, and automated workflow that enhances sales productivity and customer experience.

Why are CPQ Tools a Game-Changer in 2025? 

In an era where speed and precision define success, manual sales processes are no longer enough. CPQ isn’t just about pricing and quoting—it’s a strategic enabler for enterprises. Today, CPQ is used for transforming sales workflows, integrating seamlessly with existing systems, and accelerating decision-making.

Businesses that have deployed CPQ have witnessed remarkable improvements like:

• 80% reduction in operational costs

• 100% real-time accuracy

• 96% faster time to quote

• 25% increase in revenue

Here’s how choosing the best CPQ tool does not just improve sales —but fundamentally reshape it:

1- Automated Configuration: Eliminating Complexity, Accelerating Revenue

The more configurable a product, the more room for error. Best CPQ tools automate this complexity, guiding sales reps through intelligent configurations that eliminate guesswork. Instead of relying on ineffective knowledge and manual spreadsheets, businesses can ensure every quote is optimized for feasibility and profitability.

✔ No More Configuration Errors: Ensures only valid product combinations are quoted.

✔ Faster Time-to-Quote: Replaces manual selection with AI-driven recommendations.

✔ Improved Margins: Suggests upselling and cross-sell opportunities automatically.

 

2- Dynamic Pricing: The End of Static Price Lists

Pricing is no longer a fixed number—it’s a data-driven science. In the past, rigid pricing structures either resulted in lost revenue or, worse, caused businesses to miss out on deals. With AI-enhanced CPQ tools, companies can implement real-time and context-aware pricing models.

✔ Customer Segments: Volume discounts, contract terms, and historical purchases.

✔ Market Dynamics: Competitor pricing, demand fluctuations, and economic conditions.

✔ Profit Optimization: AI-driven insights that balance margin protection with competitive positioning.

 

3- Instant Quote Generation: Turning Deliberation into Action

Time kills deals. Slow responses frustrate buyers, giving competitors the opportunity to step in. Best CPQ tools eliminate this bottleneck, generating accurate quotes instantly, complete with automated approvals and compliance checks.

✔ Zero Pricing Errors: Automates discounts, contract terms, and margin calculations.

✔ Built-in Compliance: Ensures quotes adhere to approval workflows and policies.

✔ Faster Deal Closure: Shortens sales cycles by removing manual revisions and approvals.

 

4- Seamless Integration: Breaking Down Sales Silos

CPQ isn’t a standalone tool—it’s the connective tissue between CRM, ERP, and other business platforms. A fully integrated CPQ system ensures that each quote is based on real-time customer data, inventory levels, and financial projections. 

✔ Consistency across teams: Sales, finance, and operations work with unified data.

✔ Data-driven Decision-Making: Pricing and configurations are based on live business intelligence.

✔Frictionless Workflows: No duplicate data entry, no mismatched quotes, and no missed revenue opportunities. 

 

5- Personalization at Scale: Selling the Way Customers Want to Buy

Customers no longer tolerate generic sales pitches. They expect tailored solutions, and businesses that can’t deliver lose relevance. CPQ allows companies to create personalized, customer-specific quotes at scale, adjusting configurations, pricing, and terms based on buyer intent, past transactions, and industry benchmarks.

✔ Higher Conversion Rates: Buyers engage more when they see tailored value propositions.

✔ Stronger Relationships: Sales reps become trusted advisors, not order-takers.

✔ Increased Revenue: Customization leads to higher-margin sales opportunities. 

 

A frictionless user experience is key to maximizing the impact of CPQ investments.

 

 

8 Best CPQ Tools to Streamline Sales and Boost Efficiency in 2025 

With CPQ technology evolving rapidly in 2025—bringing smarter automation, AI-driven pricing, and deeper integrations—the big question is: which is the best configure price quote solution for you? Here, we’ve rounded up the best CPQ tools of 2025—each offering unique strengths to streamline quoting, pricing, and sales automation.

Cincom CPQ

Cincom CPQ stands out as one of the best configure price quote solutions in the industry. It is designed for complex manufacturers, offering full control over product configurations, pricing, and quoting to maximize revenue potential. It streamlines sales processes, integrates seamlessly with CRM and ERP systems, and supports highly customizable configurations.

Top Features of Cincom CPQ:

• Customizes complex products to specific customer requirements with precision with advanced product configuration.

• Utilizes automated pricing & quoting to ensure accurate, error-free pricing using predefined rules.

• Maintains branding consistency while generating polished proposals.

• Connects effortlessly with Microsoft Dynamics, Salesforce, SAP, and Oracle.

• Customizes each quote based on customer needs with intelligent workflows.

• Supports both cloud-based and on-premises implementations for adaptability.

Why it stands Out:

Amongst the best cpq tools available online, Cincom CPQ acts as a revenue accelerator for complex manufacturers, providing seamless integration across sales, finance, and fulfillment. Its guided selling, omnichannel expansion capabilities, and flexible deployment make it a powerful choice for businesses looking to streamline quoting and drive efficiency.

Salesforce CPQ

Salesforce CPQ streamlines the sales process by enabling fast, accurate quoting within the Salesforce ecosystem. It automates complex pricing, approvals, and contract management for business.

Top Features of Salesforce CPQ:

• Structure product bundles and pricing with product catalog, pricing rules, and discount controls.

• Draft, review, and send proposals directly within Salesforce CRM.

• Support usage-based pricing, contract renewals, and channel partner sales.

Why it stands Out:

If you have Sales Cloud then Salesforce CPQ is the solution for you. As a native Salesforce solution, it integrates seamlessly with Sales Cloud, ensuring end-to-end sales automation.

Oracle CPQ

Oracle CPQ is a cloud-based solution that simplifies complex product configurations, pricing, and quoting. It automates approvals, contract management, and revenue processes.

Top Features of Oracle CPQ:

• Guide sales teams through accurate product configurations with built-in rules.

• Connect with CRM, ERP, and eCommerce platforms for a unified sales-to-order process.

• Align sales, billing, and financial data to streamline order-to-cash workflows.

Why it stands Out: Oracle CPQ ensures accuracy from quote to revenue. Its deep integration with CRM and ERP systems enhances deal visibility and shortens sales cycles.

SAP CPQ

SAP CPQ simplifies the sales process by enabling sellers to configure complex solutions, ensure accurate pricing, and generate professional quotes while streamlining approval workflows.

Top Features of SAP CPQ:

• Generate error-free quotes, automate approvals, and handle complex configurations.

• Safeguard margins with pricing controls and eliminate rogue discounts.

• Integrate with SAP solutions for a unified, efficient quote-to-fulfillment process.

Why It Stands Out:

SAP CPQ allows deep integration into the SAP ecosystem, for executing seamless sales journeys.

PROS Smart CPQ

PROS Smart CPQ enhances sales workflows with AI-driven insights, helping businesses close deals faster and deliver personalized buying experiences.

Top Features of Smart CPQ

• Detect declining customer behaviors while eliminating seasonal distortions to provide retention strategies.

• Leverage algorithms to analyze product portfolios and uncover new upsell and cross-sell opportunities.

• Generate opportunities with the optimal product mix and pricing for every deal.

Why it stands Out:

Smart CPQ transforms the sales experience by enabling real-time personalization across direct sales, partner channels, eCommerce, and digital platforms.

Tacton CPQ

Tacton CPQ enables manufacturers to configure, price, and quote highly individualized solutions with accuracy, competitiveness, and profitability—across the right channels.

Top Features of Tacton CPQ:

• Enable anyone to configure complex products efficiently and accurately.

• Provides instant, precise price and margin calculations with every selection.

• Generate branded quotes, tech specs, certifications, and more with ease.

Why it stands Out:

Tacton CPQ integrates AI-powered automation, CAD visualization, and seamless ERP/CRM connectivity to eliminate errors and accelerate deal cycles.

DealHub CPQ

DealHub CPQ connects pricing, approvals, and contracts, enabling sales teams to generate accurate quotes, streamline approvals, and accelerate deals.

Top Features of DealHub CPQ:

• Simplifies quoting with guided selling, smart filters, and structured product selection.

• Supports usage-based, tiered, and fixed pricing models for any sales scenario.

• Handles new business, renewals, expansions, and amendments in a single solution.

Why it stands Out:

DealHub CPQ is an intuitive solution designed to simplify complex pricing and approvals. Its seamless automation reduces manual work.

Conga CPQ

Conga CPQ enables businesses to generate quick quotes for complex product catalogs, streamlining sales and improving profitability.

Top Features of Conga CPQ:

• Use rule-based configurations to ensure accuracy and quote diverse offerings in a unified catalog.

• Leverage deal guidance tools, real-time validation, and dynamic prompts to enhance accuracy and maximize margins.

• Maintain a single catalog, accelerate product searches, and improve upsell opportunities with guided configurations.

Why it stands Out:

With integrations for document automation, e-signatures, invoicing, and contract alignment, it ensures seamless sales, contract, and revenue operations.

How to Evaluate Your CPQ Tools Requirements: A Step-by-Step Guide 

Choosing the best CPQ tools starts with understanding your business needs. Follow this structured process to assess product complexity, sales workflows, integrations, and scalability—ensuring your CPQ solution aligns with your growth strategy.

Step 1: Analyze Product Complexity and Pricing Models

• Evaluate your product offerings: Are they simple or highly customizable?

• Identify your pricing models: Do you offer volume-based discounts, tiered pricing, or custom configurations?

• Determine configuration needs: The more complex the product, the more sophisticated your CPQ needs to be to handle product rules, customizations, and pricing accuracy.

Step 2: Map Out Your Sales Process

• Define your sales workflow: Identify all steps involved, from quote creation to approval and order generation.

• Spot automation opportunities: Look at how CPQ tool is used for automating various steps in the sales process in order to improve efficiency, like configuring quotes or generating documents.

• Evaluate approval workflows: If your sales process involves multiple layers of approval, make sure the CPQ tool can handle complex approval routing.

Step 3: Assess Integration Needs

• Evaluate existing tools: Which systems (CRM, ERP, etc.) are you using, and how do you need the CPQ to integrate?

• Check data flow: Ensure the CPQ integrates seamlessly with other systems to avoid manual data entry and reduce errors.

• Consider future integrations: Think about any other tools you may adopt in the future and how they’ll need to integrate with your CPQ.

Step 4: Define User Roles and Permissions

• List user roles: Identify all users who will interact with the CPQ, such as sales reps, managers, or admins.

• Set permissions: Ensure the CPQ solution allows for granular control over what each role can access and modify—this helps maintain security and control.

Step 5: Evaluate Scalability and Flexibility

• Plan for future growth: Choose the best CPQ tools that can scale with your business. Consider whether the tool can handle increased sales volume, new products, and geographic expansion.

• Flexibility to adapt: Ensure the solution is flexible enough to accommodate changes in product offerings, pricing strategies, or sales processes.

Step 6: Identify Reporting and Analytics Needs

• Define key metrics: Identify the KPIs that are critical for your business, such as quote conversion rates, discount compliance, and sales cycle duration.

• Ensure reporting capabilities: Look for the best CPQ tools that offer customizable reports to track these metrics and provide actionable insights.

Step 7: Assess Technical Expertise and Support

• Evaluate your team’s technical capabilities: Does your team have the technical expertise to manage a complex CPQ system, or do you need something more user-friendly?

• Check for vendor support: Ensure the CPQ provider offers adequate training, resources, and customer support to help your team successfully implement and use the tool.

Choosing the Right CPQ Tools: Key Questions to Ask 

Selecting the best CPQ tools requires careful evaluation. Use these critical questions to assess functionality, integration, scalability, and overall fit for your business needs.

Integration with CRM, ERP, and Other Business Systems

CPQ deployment tools must seamlessly integrate with your existing tech stack to ensure data consistency across all platforms and eliminate manual data entry errors. Look for solutions with pre-built connectors to widely used CRMs and ERPs. Additionally, it’s essential to check for APIs and web services that enable bi-directional data flow between the CPQ and other enterprise applications.

Questions to Consider:

• Does the CPQ tool offer native integrations with your CRM and ERP systems, or will custom API development be necessary?

• How well does the CPQ integrate with legacy systems or niche enterprise applications?

• Is the CPQ capable of syncing data in real-time or through batch processing and how often can it update?

Advanced Configuration and Customization Capabilities

Your CPQ tool should support and handle complex rule-based configurations, custom pricing logic, and multi-level dependencies between products or services. Look for a solution that uses rule engines and decision trees to automatically adjust configurations based on customer requirements. Ensure the tool supports flexible workflows for product bundling, add-ons, and discounts, as well as versioning for keeping product catalogs up-to-date.

Questions to Consider:

• Does the CPQ allow the creation of highly customized configuration rules using a visual or code-based interface?

• Can you implement conditional logic, such as product dependencies, exclusions, and multiple pricing models, within the configuration?

• Is the configuration process dynamic, allowing for real-time validation and error checking as users select options?

AI-Driven Pricing and Guided Selling

AI is becoming increasingly important in CPQ tools, enabling smarter pricing, dynamic quoting, and guided selling. AI can bring the best configure price quote capabilities in the tool. Consider a CPQ solution with AI-powered predictive pricing models that analyze historical deal data, competitor pricing, and customer behavior to suggest optimal pricing. Additionally, ensure the tool features guided selling that leads sales reps through a step-by-step quoting process, offering recommendations and enforcing pricing rules in real time.

Questions to Consider:

• Does the CPQ use machine learning algorithms to suggest optimal pricing based on market trends, historical sales data, and customer profiles?

• How flexible are the AI pricing models, and can they accommodate dynamic pricing strategies, including volume-based discounts or time-sensitive promotions?

• Does the tool include AI-driven recommendations for upselling, cross-selling, or configuration choices based on customer profiles and past behavior?

Automation and Workflow Efficiency

Look for the best CPQ tools with robust automation capabilities that streamline the entire quote-to-order process. The system should be able to automate document generation (quotes, contracts, proposals) and approval workflows while also ensuring compliance with pricing and discounting policies. Ensure it supports approval routing based on customizable business rules and integrates approval workflows with other business systems like CRM and ERP.

Questions to Consider:

• How CPQ tool is used for automating quote creation, pricing approvals, and contract generation?

• Does it support configurable workflows for approvals, with the ability to define thresholds for discounts or pricing exceptions?

• How well does the CPQ handle multi-step workflows across different departments, such as sales, legal, and finance?

Scalability for Business Growth

A CPQ solution must be able to scale both horizontally (across geographies, users, and product lines) and vertically (to accommodate a growing volume of transactions). Check the system’s architecture to ensure it can handle large product catalogs, increased deal complexity, and high transaction throughput. Look for cloud-based CPQ tools that use microservices or containerization for scalability and ensure the solution can scale seamlessly without degradation in performance.

Questions to Consider:

• How CPQ tool is used for handling large datasets, such as extensive product catalogs and customer-specific pricing models?

• Can the tool scale to accommodate a growing number of users, products, and transaction volumes without a significant increase in latency?

• Does the system architecture support elastic scaling in the cloud for handling spikes in demand or additional sales teams and regions?

Security and Compliance Readiness

For businesses in regulated industries, security and compliance are critical. Look for the best CPQ tools that provide robust data protection mechanisms, including encryption for data at rest and in transit, role-based access controls, and audit trails. Additionally, the solution should adhere to industry-specific standards, offering built-in compliance features that help automate reporting and policy enforcement.

Questions to Consider:

• Does the CPQ solution offer role-based access control to restrict access to sensitive data and features based on user roles?

• What encryption methods are used for securing sensitive customer and pricing data both during transmission and storage?

• How does the tool support industry-specific regulatory requirements?

Avoid These Common Mistakes When Selecting CPQ Tools

After considering the key factors of choosing the best CPQ tools, it’s equally important to be aware of common pitfalls. Avoid these missteps to ensure your CPQ investment drives real value.

1. Assuming All CPQs Are the Same

Not all CPQs handle complex configurations or pricing. Choosing the wrong type leads to inefficiencies and wasted investment.

2. Prioritizing Cost Over ROI

Cheap CPQs often lack automation, AI-driven pricing, and integrations, leading to higher long-term costs. Focus on the total cost of ownership, not just price.

3. Ignoring Scalability

A CPQ that can’t scale with your business will require costly upgrades. Choose among the best CPQ tools that are cloud-based and API-driven solution, that supports growth.

4. Overlooking Integrations

Poor CRM, ERP, or billing system integration leads to data silos and manual work. Ensure seamless connectivity with your tech stack.

5. Choosing a Difficult-to-Use CPQ

If sales teams find the CPQ complex, they’ll revert to manual quoting. Prioritize intuitive interfaces, guided workflows, and automation.

6. Neglecting AI and Automation

Without AI-driven pricing and automated approvals, sales cycles slow down. Ensure your CPQ optimizes pricing and reduces manual effort.

7. Ignoring Compliance & Security

Lack of role-based access, encryption, and compliance features (GDPR, HIPAA) can lead to regulatory risks. Choose a CPQ with built-in security.

8. Underestimating Implementation Effort

Without proper training and change management, adoption suffers. Ensure a structured rollout with user training and support.

The Future of CPQ Tools: Key Trends Shaping 2025

With a clear understanding of the best CPQ tools and how to make the best selection for your business, it’s time to look ahead. Staying on top of the latest CPQ trends is key to ensuring your sales strategy stays competitive in the face of ongoing technological advancements. Let’s dive into the key trends that will shape the CPQ landscape in 2025 and beyond.

AI-Driven Intelligence for Smarter Sales

AI and Machine Learning are revolutionizing CPQ, making pricing and configuration smarter, faster, and more adaptive.

• Predictive Analytics: AI anticipates customer needs and suggests optimal product configurations.

• Dynamic Pricing: Real-time price adjustments based on market trends and customer behavior with advanced CPQ pricing tool.

• Automated Approvals: AI reduces manual intervention, speeding up deal closures.

By leveraging AI, businesses can improve sales efficiency, reduce errors, and deliver a more personalized buying experience.

Seamless Enterprise Integration

Modern CPQ solutions no longer operate in silos—they connect critical business functions to drive efficiency.

• CRM Integration: Ensures a unified customer view and streamlined sales processes.

• ERP Integration: Aligns pricing, inventory, and financials for real-time accuracy.

• E-commerce Connectivity: Delivers consistent buying experience across all digital channels.

With deeper integration, the best CPQ tools help businesses eliminate data silos and accelerate sales cycles.

Guided Selling to Maximize Revenue

CPQ is evolving into an intelligent sales assistant that empowers teams with data-driven recommendations.

• Product Recommendations: Suggests the best-fitting products based on customer preferences.

• Upsell & Cross-Sell Opportunities: Identifies ways to increase deal value and maximize revenue.

• Compliance Assurance: Ensures quotes align with company policies and regulatory requirements.

Guided selling helps sales reps close deals faster while improving customer satisfaction.

Cloud-Based CPQ for Agility and Scale

Cloud adoption is accelerating as businesses seek scalability, accessibility, and cost savings.

• Scalability: Easily accommodates business growth and fluctuating demand.

• Anywhere Access: Empowers remote and distributed sales teams.

• Cost Efficiency: Reduces IT overhead and eliminates costly infrastructure investments.

A cloud-first approach ensures that businesses remain agile and responsive in a competitive marketplace.

User Experience Driving Adoption

Even the most advanced and best configure price quote is ineffective if sales teams don’t use it. That’s why the best CPQ tools focus on intuitive design and seamless workflows.

• Rapid Onboarding: Reduces training time and accelerates adoption.

• Productivity Boost: Allows reps to focus on selling rather than navigating complex systems.

• Higher Adoption Rates: Ensures CPQ becomes an integral part of the sales process.

Final Thoughts on CPQ Tools 

The best CPQ tools help businesses streamline quoting, improve accuracy, shorten sales cycles, and drive higher revenue. But not all CPQ tools are built the same; choosing the right one makes all the difference. There are plenty of options on the market, and we’ve explored many of them in this article. But if you’re looking for a balance of advanced functionality and ease of use, Cincom CPQ is the standout choice. With intelligent automation, AI-driven pricing, and seamless integration capabilities, Cincom CPQ™ is among the best CPQ tools available. It simplifies complex quoting and empowers your sales team to close deals faster and more efficiently.

FAQs 

1- How a CPQ tool is used for accurate pricing?

Best configure price quote tools automate pricing based on predefined rules while eliminating human errors and ensuring consistent, up-to-date pricing across all sales channels.

2- Can CPQ tools be used for subscription-based pricing models?

Yes, a CPQ tool is used for managing subscription pricing, including recurring billing, different tiers, and contract renewals, ensuring accurate pricing for subscription services.

3- How do CPQ tools integrate with CRM systems?

CPQ tools integrate with CRM systems to sync customer data, automatically generate personalized quotes, and streamline the sales process, improving efficiency.

4- Which is the best CPQ tool for small businesses?

Cincom CPQ is among the best CPQ tools available for small businesses looking for a scalable, feature-rich solution. It offers a user-friendly interface, strong integration capabilities, and customization options, making it ideal for businesses aiming to streamline their sales process while maintaining flexibility. If you are looking for the best configure price quote solution, Cincom CPQ could be the one for you.

5- How long does it take to implement a CPQ tool?

Implementation can take a few weeks to several months, depending on business complexity and tool customization needs.