Why Leading CPQ Solutions on the Market Are in High Demand
The CPQ market continues to grow, as companies constantly push for greater efficiency, faster sales cycles, and more accurate pricing for configurable products. According to Mordor Intelligence, the global CPQ market was valued at USD 3.14 billion in 2025 and is projected to reach USD 6.62 billion by 2030, growing at a CAGR of ~16.0%.
This rapid growth highlights how leading CPQ solutions on the market are no longer just sales tools. They have become strategic enablers that improve productivity, empower self-service buying, strengthen customer experiences, and ultimately drive sustainable revenue growth. Below, we explore five key reasons why CPQ demand is stronger than ever.
1. CPQ Aligns B2B Sales with B2C Expectations
B2B buyers expect buying experiences as seamless, digital, and personalized as those in today’s consumer-ecommerce world.
According to the Sana Commerce B2B Buyer Report 2025, 73% of B2B buyers prefer online purchasing, yet 85% report frustrations caused by outdated systems and inaccurate data. These challenges are so significant that 75% of buyers are ready to switch suppliers if they encounter a smoother online experience.
Given these rising expectations, leading CPQ solutions on the market are essential because they enable B2B sellers to:
- Offer live product configurations, transparent pricing, and up-to-date inventory info.
- Support self-service tools and personalization so buyers feel in control, even before talking to sales reps.
- Seamlessly integrate with CRM, digital commerce, and marketing systems so that customer data, pricing, and quotes are reliable, fast, and consistent across all touchpoints.
As the CPQ market share continues to grow, these capabilities are expectations for any B2B company competing with the best in B2C.
2. CPQ Helps Businesses Implement a Self-Service Buying Culture
Consumers want to cut out the middleman—and this is increasingly true in B2B.
According to Marketing & Commerce Insights (2025) by Flare AI, 70% of B2B buyers now prefer self-service discovery over speaking with sales reps. This reflects a major cultural shift where buyers want the same autonomy in B2B that they experience in consumer ecommerce. They expect to research, compare, and configure solutions on their own, without waiting for a salesperson to guide them.
CPQ plays a critical role in enabling this self-service buying culture. It offers guided configuration, real-time pricing, and instant quote generation and allows customers to explore products, customize options, and see costs without needing constant sales involvement. This not only reduces friction but also builds buyer confidence, as customers feel more in control of the purchasing process.
For businesses, supporting self-service through CPQ means lower sales cycle costs, improved buyer satisfaction, and a stronger competitive edge.
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3. CPQ Integrates with the Mobile Workplace
Mobility is a must-have in modern sales environments.
“Businesses are rapidly changing the way they operate thanks to mobile and remote technology,” notes Cory Hudepohl. “If they are going to invest in something like CPQ, they want to know that it’s going to accommodate their business operations as they continue to evolve.”
As a digital-first solution, CPQ inherently supports mobile functionality. Today’s leading CPQ solutions on the market allow users to access features and data from any device, anywhere, making it easier for sales teams to respond quickly and keep deals moving.
4. CPQ Is a Powerful Back-End Solution
It’s easy to think of CPQ as just a front-end sales tool. However, it also delivers immense back-end value.
Enterprise Irregulars explains:
“While mostly front-office salespeople use CPQ, the data they access has a strong back-office flavor. It includes the product catalog, price lists and existing customer information that can drive things like cross-selling.”
In addition to empowering sales reps, CPQ:
- Helps manage inventory
- Frees up back-office personnel from manual order verification
- Streamlines supply chain processes
This combination strengthens organizational efficiency across both front- and back-end operations, increasing the CPQ market demand further.
5. CPQ Enhances Revenue Generation and Growth
Businesses seeking to maximize the ROI of their technology investments must ensure both front- and back-end alignment. CPQ provides this, making it a proven revenue accelerator.
Industry analysts have long emphasized the strong business case for CPQ. Studies consistently show that companies using CPQ experience:
- Faster quote turnaround
- Higher win rates
- Improved margin protection
- Shorter sales cycles
As the CPQ market size continues to grow, so does the evidence that CPQ is not just about sales, it’s about sustainable revenue growth.
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See how Dennis Eagle achieved sales consistency, compliance, and cross-team alignment with Cincom CPQ—all with a unified view of vehicle configurations.
Conclusion: The Case for Leading CPQ Solutions on the Market
The demand for CPQ software is fueled by shifting buyer expectations, the rise of self-service, mobility, and the need for stronger back-end alignment. With proven results in revenue growth and efficiency, CPQ has become a critical component of the modern sales technology stack.
For organizations navigating complex product configurations, choosing the leading CPQ solutions on the market is no longer optional—it’s a competitive necessity.
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FAQs
1- What is driving the growing demand for CPQ software?
The demand for CPQ is fueled by B2B buyers expecting seamless, B2C-like digital experiences, the rise of self-service, mobile sales environments, and the need for faster, more accurate quoting across complex product lines.
2- How do leading CPQ solutions on the market improve sales efficiency?
CPQ automates configuration, pricing, and quoting, reducing errors, speeding up approvals, and ensuring sales reps spend more time selling instead of managing manual tasks.
3- Can CPQ integrate with CRM and ERP systems?
Yes. Modern CPQ solutions, including Cincom CPQ, are designed to integrate seamlessly with CRM, ERP, CAD, and other enterprise platforms, ensuring consistent data across all systems.
4- Is CPQ only beneficial for large enterprises?
No. While large enterprises benefit from complex product configuration, mid-market companies also gain significant value from CPQ by streamlining sales, reducing manual work, and scaling more efficiently.
5- What ROI can businesses expect from implementing CPQ?
Studies show CPQ users experience faster quote turnaround, higher win rates, improved margin protection, and shorter sales cycles—delivering measurable revenue growth and operational efficiency.
