A Smarter Strategy to Drive Sales & Revenue Growth
Sales leaders are not just responsible for leading reps; they are leading complexity: complex products, dynamic prices, multi-channel sales, and highly demanding buyers. In such a situation, your CPQ solution is more than a mere tool. It’s the engine that drives speed, accuracy, and growth.
However, most organizations continue to judge CPQ on the surface-level characteristics, ignoring its broader effects on factors like revenue growth, sales process transformation, and cross-functional alignment.
This guide discusses how contemporary CPQ platforms go beyond quote automation to act as a strategic driver for smart selling. It sheds light on the must-have features—such as CRM integration, ERP compatibility, configuration capabilities, and pricing and discounting logic that sales leaders must prioritize.
In this guide, you’ll learn:
How to align your CPQ solution with your go-to-market strategy.
What best-in-class configuration capabilities look like in action.
How to enable accurate pricing and discounting at a scale.
The role of CRM integration and ERP compatibility in streamlining the sales cycle.
How CPQ contributes to faster deal velocity, higher margins, and long-term revenue growth.
What to consider when evaluating usability, scalability, analytics, and vendor expertise.
