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Cincom CPQ Visual Configuration

Bring Products to Life with Visual Configurations

See It. Customize It. Sell It.

With Cincom CPQ’s Visual Configuration, your sales teams and customers can see exactly what they’re getting—before they buy. No confusion. No back-and-forth. Just visual clarity that accelerates the path to purchase.

Key Benefits of Visual Configurations

Simplify Complex Products

Turn multi-option, engineer-heavy products into guided, interactive visuals that users can explore and personalize.

Accelerate Buyer Confidence

Show exactly what’s being configured in real time—removing guesswork and shortening the sales cycle.

Reduce Errors and Rework

Automatically enforce compatibility rules and constraints as users configure—eliminating costly mistakes and misquotes.

Improve Sales Enablement

Equip reps with visuals that tell the story for them, even if they’re new to the product or industry.

Deliver a Consumer-Grade Experience

Deliver a seamless, user-friendly experience that meets today’s digital buying expectations—no matter how complex the solution.

Purpose-Built for Performance and Precision

Cincom’s Visual Configurator isn’t just pretty pictures. It’s an integrated, rules-driven experience that pulls live data from your product catalog, pricing engine, and quoting workflow—ensuring every visual update reflects what’s truly possible.

2D & 3D Visualization

Choose the level of interactivity your products demand.

Rules-Driven Logic

Real-time updates based on product dependencies, availability, and pricing.

Device-Agnostic

Accessible on desktop, tablet, or mobile—perfect for field sales or trade shows.

Seamless Integration

Connect with ERP, CRM, and PLM systems to maintain data consistency across your tech stack.

Cross-Functional Impact

Sales Reps

Communicate value visually, reduce back-and-forth, and close deals faster.

Customers

Gain confidence in what they’re buying with clear, real-time visuals.

Product Teams

Identify frequently selected options and optimize standard offerings.

Why Not Static PDFs and Manual Sketches?

Visual selling isn’t just about aesthetics—it’s about speed, clarity, and accuracy. Unlike traditional product selection tools, Cincom’s Visual Configurator puts real-time configuration in the hands of your users, reducing friction and improving quote quality from the first click.

Manual Approach	Cincom Visual Configuration
Flat, static visuals	Interactive, real-time updates
Frequent miscommunication	Clear expectations upfront
Manual quote clarification	Built-in configuration rules
Delays in production	First-time-right configurations

Validated by Experience, Backed by Results

As new technologies come out, we want to make sure that we are able to take advantage of them if we choose to do so. And I think Cincom is also right in line with that—as new things emerge, they are very quick to respond and make sure it is on their radar to be integrated in so that their customers can take advantage of it if they want to. I think we’re aligned in the same way.

Kathy Biwer, Director of Business
Applications Services, MTL Insurance

Cincom’s solution is structured in a way that allows us to maintain control and modify our own business rules.

Peter Gingerich, CFO,
Aluminum Trailor Company

Cincom’s solution has taken a lot of the ‘noise’ out of the business because the amount of time we used to have to build into the process to resolve incorrect BOMs is no longer needed.

Keith Day, Group Engineering Director,
Dennis Eagle

We have received all of the support that was needed throughout this entire project. Cincom wanted our IT infrastructure upgrade to be as successful as we did. We definitely recommend Cincom to others.

Sara Inghamstraw, Director of Sales Operations and Customer Service,
Helmer Scientific

Cincom’s solution has put us in a strategically well-placed position.

Configuration Manager, E-ONE

See the Product. See the Possibilities.

From industrial machinery to modular systems, Cincom CPQ’s visual configuration brings even the most complex products to life—turning customer curiosity into confident buying decisions.