CPQ is not for everyone — just for sales teams serious about accelerating revenue growth and increasing deal size.
According to Aberdeen Group research, organizations using Configure Price Quote (CPQ) software increase their average deal size by an impressive 105%. That’s not incremental growth; that’s transformational sales performance.
Why does CPQ drive such dramatic results? Because it removes friction from the sales process while empowering sellers to focus on what they do best: selling, upselling, and closing faster.
“Ultimately, sales teams and their leaders want to emulate the abilities of best-in-class firms to more efficiently drive both revenue and margin. Configure Price Quote technologies add a crucial layer of automation, time savings, collaboration, and visibility that allow sellers to use their time most effectively — sourcing, nurturing, and closing B2B business that yields win-win-win results.”
Want to Increase Sales? Use CPQ
Modern buyers expect fast, accurate, and personalized buying experiences. CPQ equips sellers with real-time product, pricing, and configuration intelligence, so every customer conversation is informed, confident, and compelling.
With CPQ, sales teams can:
- Deliver accurate quotes instantly
- Respond to buyer questions without delays
- Confidently propose higher-value configurations
- Move prospects toward decisions faster
The result? Shorter sales cycles, larger deal sizes, and higher win rates.
Ready to see how CPQ drives measurable sales growth?
Access the CPQ research report, transform sales process automation and drive growth.
How Does CPQ Directly Impact Sales Growth and Profitability?
CPQ directly influences revenue by optimizing every stage of the quoting process:
1. Sales Cycle Time Reduction
CPQ automates configuration, pricing, approvals, and quote generation — eliminating manual steps that slow deals down. Faster quotes mean faster buying decisions.
2. CPQ Return on Investment (ROI) Through Accuracy
Pricing errors, invalid configurations, and discount leakage quietly erode margins. CPQ enforces pricing rules and product constraints, protecting profitability while scaling volume.
3. Maximizing Upselling with CPQ
CPQ intelligently recommends upgrades, add-ons, and complementary products during configuration, helping sellers increase average order value without aggressive selling.
4. Consistent, High-Value Buyer Experiences
Every quote reflects accurate pricing, compliant configurations, and professional documentation, building trust and reducing deal friction.
5. Configure Price Quote Software Benefits at Scale
As sales volumes grow, CPQ ensures performance scales with consistency; no extra headcount required.
What Can CPQ Do for Your Business?
If your sales team handles complex products, variable pricing, or long sales cycles, CPQ becomes a growth engine, not just a sales tool.
With CPQ, organizations gain:
- Predictable, repeatable sales processes
- Faster onboarding for new reps
- Improved collaboration between sales, engineering, and finance
- Data-driven insights to continuously optimize performance
FAQs
1. How does CPQ help double sales performance?
CPQ shortens sales cycles, increases deal size through guided upselling, and eliminates errors that delay or derail deals, allowing teams to close more opportunities faster.
2. What is the ROI of CPQ software?
Organizations typically see ROI through faster quote turnaround, reduced rework, higher margins, and increased average deal values, often within the first year.
3. Does CPQ only benefit large enterprises?
No. Mid-market and growing companies benefit significantly by standardizing quoting processes and scaling sales without increasing operational complexity.
4. How does CPQ reduce sales cycle time?
CPQ automates configuration, pricing logic, approvals, and quote generation, eliminating manual handoffs and delays.
5. Can CPQ help with upselling and cross-selling?
Yes. CPQ uses rules-based recommendations to surface relevant add-ons and upgrades during the quoting process, making upselling natural and data-driven.
