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"Satisfied Customers Tell Three Friends, Angry Customers
Tell 3,000."

So says Pete Blackshaw, Executive VP of Strategic Services, Nielsen Online, and author of a book of the same title. In today’s internet-driven, instant-communication world, customers have more power than ever—and they’re using it!

Pete shares real customer-service stories from household-name brands, and how consumers touched by these experiences literally help build a brand, or tear it down. This dynamic webcast reveals how to manage—and respect—the voice of the customer.

Watch a video preview of this exciting webcast.