Leave No Deal Behind: How CPQ Works
Your products and services are complex—but your sales process doesn’t have to be. Let Cincom CPQ™ connect all the team members, channels and product information your reps need to sell effectively by automating pricing calculations to ensure accurate pricing and eliminate manual errors.
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Here’s why sales leaders love Cincom CPQ:
Build competitive offers in minutes, not days with an optimized sales process.
Cincom CPQ’s automation means you have everything you need at your fingertips to put together a quote and get it to your prospect before your competitor. It uses pricing rules to automate complex pricing models like tiered and subscription pricing, ensuring accuracy and compliance.
The latest product updates—on all channels.
Centralized product information means everyone has the latest pricing and updates—eliminating errors and rework and speeding up your deals.
Watch your deal size grow.
Cincom CPQ's guided selling features allow you to seamlessly upsell by recommending configurations, or increase cross-selling by suggesting related products for customers on self-serve channels.
Empower everyone to be a product expert.
Cincom CPQ eliminates knowledge silos, placing product information at everyone's fingertips. With guidance from the software, even new sales reps can quote configurable products without an engineering degree.
What is CPQ?
CPQ stands for Configure, Price, Quote, a software solution designed to streamline the sales process by automating the configuration, pricing, and quoting of complex products and services. For sales teams dealing with a variety of products or intricate pricing models, CPQ software is a game changer. It enables them to quickly generate accurate quotes and proposals, significantly reducing errors and accelerating deal closures. By simplifying these critical tasks, CPQ software allows sales teams to focus more on building customer relationships and closing deals, rather than getting bogged down in manual calculations and paperwork.
Configure, Price, Quote (CPQ) Software Explained
CPQ software is a powerful tool that empowers sales teams to configure complex products and offerings with precision and ease. It automates the quoting process, ensuring that every quote is accurate and tailored to the customer’s specific needs. Seamlessly integrating with Customer Relationship Management (CRM) systems, CPQ software provides a unified platform for managing customer interactions and sales processes. This integration not only enhances the customer experience but also allows sales teams to spend more time on high-value activities, such as engaging with customers and closing deals, rather than on manual quote generation and pricing calculations.
CPQ Key Features
Product Configuration
Product configuration is a cornerstone feature of CPQ software, enabling sales teams to effortlessly configure products and services to meet customers’ unique requirements. This feature allows companies to define customization options for each component, specify mandatory bundles, and set rules for feature combinations. By automating the product configuration process, CPQ software minimizes errors and ensures that customers receive accurate quotes and proposals tailored to their needs. This not only enhances the customer experience but also boosts the efficiency and effectiveness of the sales team.
Automated Pricing and Discounting
Automated pricing and discounting are another essential feature of CPQ software, allowing sales teams to calculate prices in real-time based on the configured product’s specifications. This feature involves setting base prices for various components or features, as well as applying discounts and markups for specific customer segments or product options. CPQ software handles complex pricing models, such as tiered pricing, subscription pricing, and volume pricing, eliminating the need for cumbersome pricing spreadsheets and manual calculations. This automation ensures that pricing is always accurate and consistent, helping sales teams close deals faster and more efficiently.
Streamlined Quoting
Streamlined quoting is a critical feature of CPQ software, enabling sales teams to generate accurate quotes quickly and efficiently. This feature automates the entire quoting process, from initial quote generation to approvals and contracting, significantly reducing the time it takes to move from lead to closed deal. CPQ software provides a centralized platform for managing quotes, proposals, and contracts, ensuring that all stakeholders have access to the same information. This reduces errors and miscommunication, allowing sales teams to focus on what they do, best-selling and upselling opportunities to drive business growth.
Expand your business with omni-channel selling.
Cincom CPQ centralizes everything you need to sell effectively so you can meet customers where they are—without the never-ending manual updates. It streamlines quoting and order management specifically for channel partners, ensuring they have the tools needed to succeed. Sell through dealers and resellers, directly through reps and anonymously through e-commerce—all using the same rules and data.
Cincom CPQ supports channel sales by providing real-time access to resources for quick and efficient transactions, empowering partners to close deals faster and maintain high-value relationships with customers.
Dealers, distributors, resellers
Make your products available wherever your customers are buying. Grant new resellers, dealers, and self-serve e-commerce access to portals with the same configure, price, quote capabilities available to your in-house sales team—no additional software needed. When all parties have access to the same up-to-date data, new products can be deployed to ALL channels simultaneously, reducing time to market while increasing competitiveness and opportunities to sell.
E-commerce
B2B customers today expect B2C experience. By ensuring that product prices and information are always up to date, customers can get accurate, personalized quotes before they even get a rep.
Power up your web shop with a robust product configuration and pricing engine that allows customers to configure, price and quote from a website or e-commerce integration. Data shows that buyers do over 60% of their research on new purchases independently before they reach out to sales.
Direct Sales
Empower your sales reps by placing all the information they need to sell effectively at their fingertips—making quotes faster and more accurate. Digital sales are key to any digital transformation project.
Partner Sales
Enable partners to be sell your products easily by placing up-to-date product information at their fingertips. With guidance from the software, anyone can quote complex products quickly and accurately.
Get the insights you need, when you need them.
Centralized data means you can grab stats for your board report, better plan to reach next quarter’s goals or get a real-time glimpse of where your team needs support—at a moment’s notice.
Cincom CPQ helps shorten sales cycles by providing real-time data and insights, enabling sales representatives to create complex quotes quickly and respond rapidly to proposals.
Unify business units and streamline efforts with accurate pricing integrations to Cincom CPQ
Cincom CPQ™ provides out-of-the-box connectors so your sales team can accurately configure, price and quote products without having to switch between applications or resorting to manual activities.
Cincom CPQ supports contract pricing to manage special pricing agreements and enhance revenue growth. Eliminate errors, onboard new reps faster, and give key stakeholders excellent visibility into the pipeline with our robust integration framework. .
We help
companies
like yours.
Cincom’s solution is structured in a way that allows us to maintain control and modify our own business rules.
Cincom CPQ integrates seamlessly with partner relationship management (PRM) systems to enhance the performance of channel sales partners. This integration automates the quoting process, streamlines the sales funnel, and fosters quicker deal closures, providing a competitive edge.
Peter Gingerich, CFO
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