How does Cincom CPQ integrate with my existing CRM/ERP?

Cincom CPQ is built for seamless integration with leading CRM and ERP platforms. It pulls and pushes real-time data—like customer info, pricing, and product rules—so you can automate sales workflows without duplicating entries or switching between systems.

Can Cincom CPQ support our engineer-to-order sales process?

Absolutely. Cincom CPQ is purpose-built for engineer-to-order (ETO) environments. It supports 3D configuration and system-level selling and generates technical outputs like BOMs and spec sheets—so your quotes are build-ready from the start.

What kind of sales workflows can I automate?

You can automate approvals, task routing, follow-ups, quote escalations, and more, based on triggers like deal size, region, product complexity, or customer type. The platform adapts to your sales process, not the other way around.

Do I need IT support to implement or maintain Cincom CPQ?

Not necessarily. Cincom CPQ is designed to be user-configurable with minimal IT intervention. Business users can manage product rules, pricing logic, and templates through an intuitive interface while still supporting complex backend integrations when needed.

How long does it take to see ROI with Cincom CPQ?

Many customers report measurable impact—like faster quoting, fewer order errors, and higher win rates—within the first few months of deployment. Use our ROI Calculator to project your potential gains based on real business inputs.

Industrial Equipment Manufacturing CPQ

Orchestrate Industrial Equipment Sales and Operations with Cincom CPQ

Cincom CPQ helps industrial equipment manufacturers manage ETO, MTO, and CTO sales with greater control over engineering, operations, and revenue.

Core Operational Bottlenecks in Industrial Equipment Manufacturing

Manage Complex Industrial Equipment Sales with Greater Control

Cincom CPQ brings sales, engineering, and commercial decisions together, helping manufacturers manage complex products and pricing through a connected, controlled quoting process.

Connect Sales
and Engineering

Bring product rules and engineering requirements into the sales process so teams can develop accurate, buildable configurations without repeated back-and-forth.

Control Pricing
and Margins

Apply pricing rules and AI insights to product configurations in real-time and give sales teams greater control over discounts and margin-related decisions.

Accelerate Quote-to-Order
Execution

Carry approved configuration, pricing, and BOM information from the quote into downstream systems, reducing manual rework and delays.

Support ETO, MTO
and CTO Sales

Manage different levels of product complexity within one CPQ environment, helping teams handle diverse industrial equipment sales without adding complexity.

Overcoming BOM Complexity in Industrial Equipment Manufacturing

Complex equipment configurations can create multi-level BOM challenges, engineering rework, and production delays. Discover how Cincom CPQ can enforce buildable configurations, generate accurate BOMs, and connect ERP, PLM, and CRM data.

How Cincom CPQ Orchestrates Complex ETO, MTO, and CTO Workflows

Cincom CPQ brings product rules, engineering requirements, pricing, and commercial workflows together to give teams greater control over complex ETO, MTO, and CTO sales and revenue decisions.

Advanced Product Configuration

Manage complex product customization options, rules, and dependencies to guide users toward accurate product configurations and reduce errors.

Real-Time Pricing Management

Apply pricing rules, costs, discounts, and approval thresholds to configured products in real-time for accurate pricing and revenue management.

Automated Quoting

Create accurate, professional quotes directly from validated configurations, with pricing, approvals, and compliance requirements built into the quoting process.

BOM Generation

Generate accurate sales and manufacturing bills of materials from configured products and transfer them to PLM and MES systems.

AI-Powered Insights

Deliver intelligent recommendations, insights, and automation to help sales teams make faster, better-informed sales decisions.

2D/3D Product Visualization

Generate 2D and 3D product visuals in real-time through CAD integration to visually configure complex products.

Guided Selling

Guide sales teams through valid product configurations and customizations while avoiding incompatible selections.

Enterprise Integration

Connect CRM, ERP, PLM, CAD, and other enterprise systems to keep product, pricing, engineering, and order data consistent across the quote-to-order process.

Global Sales Support

Manage multilingual, multi-currency, and region-specific requirements while maintaining centralized control over product and pricing rules.

Aluminum Trailer Company improved deal close rate by 25% by gaining full visibility into dealer network, with Cincom CPQ.

“Cincom’s solution is structured in a way that allows us to maintain control and modify our own business rules.”
– Peter Gingerich, CFO, Aluminum Trailer Company (ATC)

Measuring the ROI and Economic Impact of Cincom CPQ for Your Enterprise

See what CPQ could mean for your bottom line. Estimate potential savings and revenue impact of implementing our Cincom CPQ.

Real Results, Real Testimonials

Cincom’s solution is structured in a way that allows us to maintain control and modify our own business rules.

Peter Gingerich, CFO

Cincom’s solution has taken a lot of the ‘noise’ out of the business because the amount of time we used to have to build into the process to resolve incorrect BOMs is no longer needed.

Keith Day, Group Engineering Director

We have received all of the support that was needed throughout this entire project. Cincom wanted our IT infrastructure upgrade to be as successful as we did. We definitely recommend Cincom to others.

Sara Inghamstraw, Director of Sales
Operations and Customer Service

Cincom’s solution has put us in a strategically well-placed position.

Configuration Manager

Ready to Take Control of Complex Equipment Sales?

See how Cincom CPQ helps industrial machinery manufacturers configure products, control pricing, protect margins, and move from quote to production with greater speed and accuracy.

Frequently Asked Questions

1. How does Cincom CPQ solve multi-variant product complexity for industrial equipment manufacturers?

Cincom CPQ uses rule-based product configuration, guided selling, and AI-based recommendations to help sales teams build valid equipment configurations across complex product variants and options.

2.What is the difference between Configure-to-Order (CTO) and Engineer-to-Order (ETO) in CPQ for industrial machinery manufacturing?

CTO uses predefined product configurations and rules to create customer-specific products, while ETO involves additional engineering to meet unique customer requirements. Cincom CPQ supports both workflows seamlessly.

3. How does Cincom CPQ handle complex Engineer-to-Order (ETO), Make-to-Order (MTO), and Configure-to-Order (CTO) equipment?

Cincom CPQ applies product and engineering rules and AI insights to support valid configurations, pricing, and quoting across ETO, CTO and MTO environments while integrating data to other enterprise systems.

4. How does Cincom CPQ integrate with ERP systems?

Cincom CPQ connects with ERP systems through connectors and API-based integrations to exchange configuration, pricing, BOM, inventory, and order information across teams.

5. Can dealer networks and channel partners use Cincom CPQ to configure custom equipment?

Yes. Cincom CPQ gives dealers and channel partners guided configuration, quoting, and AI capabilities to build valid equipment configurations and generate accurate quotes.

6. How does human-controlled AI work in Cincom CPQ?

Cincom’s human-controlled AI approach keeps AI recommendations within defined business and product rules, with human oversight over final decisions. AI can also be deployed locally where data privacy and control requirements call for it.

7. How does Cincom CPQ accelerate the quote-to-production lifecycle?

Cincom CPQ connects configuration, pricing, quoting, and BOM generation to reduce manual handoffs and carry accurate product information through integration from the quote into order and production processes.