Baltimore Life Chooses Cincom’s Customer Communications Solution

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Cincinnati, OH (June 22, 2016) — Cincom Systems, a worldwide software provider, is pleased to announce that The Baltimore Life Insurance Company (, a leading life insurer serving more than 300,000 individuals, families and businesses in communities all across America, has chosen Cincom Eloquence® as a communications solution to streamline its policyholder and agent communication processes.

“Communications play a key role in our ability to service policyholders and agents effectively, and ultimately grow our business,” said Steve Bortner, Vice President, Information Services at Baltimore Life. “But our existing Calligo communications application had become a major impediment. Not only was the technology aging, but Oracle had also announced they were discontinuing support. After a comprehensive assessment of other vendor solutions in the market, it was clear that Cincom’s Eloquence provided the best choice to deliver a more personalized communications solution to our policyholders and agents faster. Its intuitive template authoring environment will speed training times and minimize the burden on our IT resources by allowing our business users to take a more active role in developing and generating our complex communications. And, Eloquence’s ability to seamlessly integrate with a variety of core applications, both legacy and emerging, provides us with the flexibility to adapt to changing business processes as we grow.”

Baltimore Life plans to capitalize Cincom Eloquence’s flexibility by integrating it with its core legacy systems—including its policy administration system and enterprise content management and workflow application—to deliver more than 20,000 policies each year and further its mission of serving the mutual interests of its policyholders, agents, employees and communities.

“As life insurers continue to focus on improving the customer experience, the ability to communicate quickly and accurately with all of their customers, be it agents or policyholders, is paramount,” said Heath Laudick, North American sales director for Cincom’s Document Solutions division. “We are proud to play a role in Baltimore Life’s ongoing commitment to enhancing their customer experience through better communications.”

bout Baltimore Life

Established in 1882, The Baltimore Life Insurance Company has served seven generations of policyholders. Today, Baltimore Life insures more than 300,000 individuals, families and businesses in communities all across America. Our products and services provide financial protection to the middle-income segment of the American population. Baltimore Life is licensed in 49 states and the District of Columbia. For more information, please visit, or call 1.800.628.5433.

About Cincom

Since 1968, Cincom has helped world-leading businesses deliver enterprise-class software solutions.