Ries & Ries

Al Ries is one of the world's best-known marketing strategists. He is also the co-author of the best-selling book Positioning. Along with his partner and daughter, Laura Ries, of The 22 Immutable Laws of Branding, their Atlanta consulting firm, Ries & Ries, works with many Fortune 500 companies. But partners Al and Laura spend most of their time on the road consulting with top corporations around the world such as Microsoft, Ford, Disney, Merck and Frito-Lay.

The dynamic duo and bestselling authors have been profiled in Business Week, Marketing News, Advertising Age, The Wall Street Journal, Atlanta Journal-Constitution, and countless other domestic and international magazines and newspapers.

Together they have written 5 books, including their new book War in the Boardroom which will be released in February 2009.