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How to Defeat Your Inner Deadbeat

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We're trying to support our corporate business strategy with a customer-communications and document strategy—well knowing IT will also play a huge part. Can any of your experts shed some light on how to sync or align these three elements together?

Good question. Like any fundamental business strategy, a document strategy must be addressed at several levels ...
by Kevin Craine, author of "Designing a Document Strategy" [... More]

Customer Relationships

Lift Vs. Drag: A Leader's Perspective

If you don't need it ... drop it

Sales! You're Not in Your Right Brain!

Or you shouldn't be if you want to win the big sale

The "Duh" Moment of Customer Experience

Three questions to get un-duhhed

Change Your Channels

Convert your knowledge base to customer value

The Mystery of the Disappearing Sale

Pipeline stories that would even make DreamWorks proud

Business Process Management

Each Product You Produce and Sell

Creates a moment of truth for your customer

Is Your Purchasing Department Stripping Value

As they reduce costs

Tongue Fu!

How to deal with critics, control freaks, or verbal bullies

IT Deployments Are Better When They're Flawed

Perfect never happens - so don't wait

How to Create Marketplace Strategies

That actually get results

The Tuned-In Product Manager

Using market facts to overrule opinions and politics

Enterprise Content Management

My Darling, Is That Manure Stick You Have On?

Some world-class marketing screw-ups

Tuned-in Social Media Strategy

How to create and connect

Pithy Prose

The Wit and Wisdom of Oscar Wilde

How to Squeeze Blood from a Copywriter

Don't shortchange yourself by shortchanging your copywriter