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We're a company with limited marketing and PR resources. Because of that, we have to be economically creative to get our news and information out. Been hearing a lot about a new type of press release that uses social media to share news and information. Do you have any experiences, experts or resources that can help us learn more about it?
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Yes to all three. But it's not exactly a "press release." It's a news release that incorporates social and multimedia elements to help a company communicate its story. It's not a press release because it's not strictly for the press. And, it's absolutely worthless. I'll tell you why ... (click to view answer.) ... by Steve Kayser
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