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Cincom

The Role of the Contact Centre in Customer Experience Management

"Truly loyal customers can't imagine doing business with anyone else. They are your best advertising because they've become advocates for your company. They bore their friends with stories of how great you are.

Companies who have such customers have managed to create a customer experience that is consistent, intentional, differentiated and valuable. To do this they use all aspects of the business, marketing, operations and human resources to work together to deliver to the customer."

Shaun Smith and Joe Wheeler, Authors
Managing the Customer Experience

The contact centre is a critical element in any customer experience management strategy. How well you perform in the contact centre directly impacts how customers feel about your product, service and organisation. So you have to do it well - exceedingly well – all of the time.

For over seven years, Cincom Synchrony has been at work in contact centres around the world, enhancing communications, improving operational efficiency and driving better decision making.

Synchrony simplifies the complex environment of today’s contact centre, making agents more efficient, productive and satisfied, while simultaneously improving the customer's experience.

Continual, positive customer experiences

  • Faster response times
  • Consistent, accurate responses and information
  • Predictable follow-up
Increased agent productivity and effectiveness
  • Reduces agent training
  • Login one system versus many
  • Quick access to existing business systems
Rapid ROI and Quick Implementation
  • Hosted or On-premise
  • Low cost of ownership/Low risk
  • Leverage existing business systems

  Additional Resources Live webcast: From consulting speak to reality - creating, managing and delivering the best customer experience in your contact centre