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Synchrony’s proactive business intelligence features a robust reporting and analytics capability. You have new insight to all customer experiences and a better understanding of how to build and enhance your customer management strategy. A standard web portal provides access to real-time reports and On-Line Analytical Processing (OLAP). Data is aggregated across all dimensions of Synchrony, optimising your business intelligence with a comprehensive view of your customers and contact centre.
Synchrony’s business intelligence components provide insight into interaction activities, including the following:
- Cost of servicing (by customer type, issue type, etc.)
- Cost of sale (including pre-sale and post-sale work)
- Resolution rates (including first interaction)
- Customer experience (by customer type and value, etc.)
- Customer value (across all activities/interactions, etc.)
- Agent accountability (across all online/offline work)
- Retention and acquisition trends, drivers
- Customer life cycle events
Synchrony provides proactive Business Intelligence for better decision-making. To learn more about the features and benefits of Synchrony Analytics and Business Intelligence, click here.
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Additional Resources
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