The first company in the Netherlands dedicated to object-oriented technology, Soops seized opportunities in the energy exchange and power-trading markets. Success in these lucrative but competitive markets required speedy software development and the ability to replicate systems.

Soops found that Cincom Smalltalk was reliable, flexible, simple to learn and use, and needed only 50 to 65 percent of the code required of a C++/Java program. With Cincom Smalltalk, Soops rebuilt and replaced power exchange systems in less than 20 percent of the time their clients had estimated. Moreover, Soops’ programmers reported 50 percent productivity gains and significant improvements in software reliability, reusability, and scalability – all contributing to a 100 percent success rate that even amazes Soops.