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As one of America’s foremost marketers and distributors of fine
tableware, gifts, and collectibles, the Lenox Group, Inc. annually generates over 956,000 personalized letters and e-mails to its domestic and international customers. Lenox managed this volume using software that was adequate for batch letters, but that was missing features for interactive, customer-service letter generation. As Lenox transitioned to an NT environment, it wanted a more
robust document automation solution.
Cincom’s solution met all of Lenox’s customer-correspondence needs right out of the box. Lenox can now produce letters both in high-volume batch and individually while representatives interact with customers. The resulting documents are more personalized, professional, and effective – and they cost less to produce.
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