Bob Bly, One of America’s Top Copywriters, Joins Cincom Expert Access as a Contributor

CINCINNATI, Ohio – October 31, 2008 -

Bob Bly, author of “The Copywriter’s Handbook”, has joined Cincom Systems’ Expert Access panel of world-class experts in providing ideas, information and insights for its readers.

 

Bly is an independent copywriter and consultant with nearly three decades of experience writing successful promotions for Forbes, IBM, Nortel Networks, Praxair, SurfControl, Agora Publishing, and dozens of other companies large and small.

 

McGraw-Hill calls Bly "America's top copywriter". His book, "The Copywriter's Handbook" (Henry Holt), is considered by many to be the "Bible" of copywriting and was voted a "mini-classic of direct marketing" by the Direct Marketing Club of New York. The legendary David Ogilvy, known as “The Father of Advertising” said, "I don't know a single copywriter whose work would not be improved by reading this book. And that includes me."

 

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