All posts by Lou Washington

CPQ Helps Find Buyers

CPQ helps you find the right buyer

Before you can sell something, you need to have some understanding of who might buy it. CPQ can help. It’s hard to imagine how a product could be designed, packaged and sold without understanding who would be interested in buying the product. A product configurator forces you to consider those important usage questions in order […]

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CPQ Tools Focus on What You Are Selling

CPQ tools help your sales team focus on what they should be selling.

CPQ tools will help you focus on what you are really selling. It is natural to think that everyone knows and understands exactly what the product is, but the fact is, this is frequently overlooked or misunderstood. Imagine the assembly line at a successful automobile manufacturing plant. The line rolls by, and assorted models of […]

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Integrating Marketing and Sales Operations to Improve Sales

Sales Operations and Marketing Integration

Sales operations are under constant pressure to improve sales results. Effective integration of marketing and sales is critical to producing not just a one-time performance increase, but more importantly to actually deliver sustained improvements in sales operations over the long term. It all sounds so simple. Marketing identifies a market, creates a message to differentiate […]

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Proposal Automation Software Elevates the Proposal Automation Process

Proposal Automation Software

Proposal automation software offers two big advantages to selling organizations.  First, it ensures that consistent, accurate and effective proposals are produced that align with overall corporate marketing strategies, mission and values. Secondly, it liberates valuable knowledge workers and sales personnel from the time-consumptive task of assembling, formatting and producing the proposal documents. Well-executed proposals are […]

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Manufacturing Cost Estimating Is Key to Manufacturing Success

Manufacturing cost estimating

Manufacturing cost estimating opens the door to advanced manufacturing. For years and years, the process of manufacturing was typified by assembly lines turning out endless quantities of identical products built with standardized parts. Mass production and high volume with minimal variation were the keys to building the low-cost, acceptable quality products that we all enjoyed. […]

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