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Sales Opportunity Analysis

Your customer base is full of hidden opportunities. To meet your short- and long-term business objectives, you need to use your existing customer data to identify new sales opportunities and increase your profit.

Cincom offers solutions that optimize sales and marketing endeavors for a more profitable return from your customers. Without increasing sales costs, our sales solutions help you boost the profitability of every customer by equipping you to:

  • Take advantage of customer data resources
  • Categorize customers into logical groups
  • Process sales leads faster
  • Match customer needs to your product-service offerings
Opportunity Knocks! Uncover Hidden Sales Leads

Sales leads are hidden in the data you gather from your day-to-day customer contacts. Our solutions help you uncover these valuable opportunities to up-sell and cross-sell additional products and services to your existing clients.

Cincom's sales solutions include features that will enable you to:
  • Offer products and services that meet each individual customer's needs -- By intelligently segmenting your customer base, you can efficiently match customer needs with corresponding elements in your product-service offering.
  • Turn service contacts into leads -- and leads into sales -- Our sales solutions let you set up business rules for converting inbound service contacts into sales opportunities. Automated assessment of your customers' needs enables you to deliver fully personalised recommendations.
  • Bring customer intelligence into the sales process -- With all customer data made available in a single, comprehensive profile, your sales representatives are able to use our "intelligent" prompts to suggest relevant products, while your customer receives personalised communication at all points of contact.
  • Identify leads and guide them to the appropriate channel -- Our automated lead-handling and campaign monitors integrate with your customer touch points to direct leads to the most appropriate channel, while also recommending the next course of action.

The Solutions

  • Data Access and Integration--
    Cincom's Financial Services group provides cost-effective data access and integration solutions that enable banks and insurance companies to speed up and simplify data access and the integration of data -- from a variety of data sources.
  • Data Analytics--
    Cincom's Financial Services group provides analytics solutions that help you make the most of your data by enabling you to use it for enhancing your sales and marketing processes, while growing returns from your customers.