Data Analytics

Customer data is your most valuable asset. And transforming this data into useful information you can act upon is crucial to meeting your day-to-day and long-term business objectives.

Cincom provides analytics solutions that help you make the most of your data by enabling you to use it for enhancing your sales and marketing processes, while growing returns from your customers.

Analytics in Sales and Marketing

Knowledge is power. With it, you have the ability to spot buying trends and recognize opportunities for up-selling and cross-selling to your customers. And with the right analytics solutions, you are equipped to take on even the most difficult challenges to your business. A good analytics solution enables you to:

• Analyze your customer profit contribution
• Recognize the factors that make a profitable customer
• Match products to customer groups
• Make multiple channels pay off
• Make faster, more accurate business decisions
• Share insight across your organization

• Track customer behavior-- This capability allows you to convert customer contact data into identifiable behavior patterns.
• Improve customer service-- Our rules-based analytics solution recognizes patterns of past customer behavior, enabling you to deliver a relevant, high-quality transaction.
• Perform your own data searches and analyses-- We put analytical tools in the hands of business users, empowering them to act and respond in as near to real time as required, to market changes and customer demands.
• Match suitable products to customers-- This enables you to classify and categorize customer traits for selectively promoting only to targeted customer groups.
• Integrate information with sales management-- We provide query and reporting tools to transform raw data into information that presents a comprehensive view of your sales pipeline.

The Solution

Cincom's Synchrony Analytics enables you to view, create and export custom reports and access standard reports through a single portal. This reporting and decision-management tool turns data derived from customer interactions and transactions into meaningful information for business managers.